Search Engine Marketing Works

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If you own a website and are looking for a way to market it successfully, consider using search engine optimization (SEO) as your number one internet marketing strategy.

What is SEO?

SEO is a process that aims at increasing a website’s search engine ranking organically using various methods. Millions of people conduct online searches every day to research or buy products. Once the search engine generates results, about 75% of users never scroll beyond the first page of results. So, if a website has a high search engine ranking, it will have a higher chance of attracting users. Conversely, if a site only appears on the third, fourth, or 15th page, users may never see it.

Many companies outsource their SEO needs to an SEO company, because it is an in-depth internet marketing strategy that requires time and effort. An SEO company will be able to constantly monitor a client’s search rankings, and use the best tools to sustain a high ranking.

These companies use organic methods, such as link building and social media marketing to maximize a website’s chances of gaining crucial web visibility. Link building involves creating high quality content that engages readers. This content is written by in-house SEO writes, and it is updated frequently on a client’s website, and on other relevant sites on the web.

The content contains keywords that users are likely to type into a search engine when they research a particular topic. The content, written with these keywords, will attract users to read through the article for information on the topic, and back links are embedded into these keywords. Because these words are organically woven into the content, it will appeal to users, urging them to click on the links and read more. About 80% of users on a search engine never click on paid ads or sponsored links. Instead, 79% say that they exclusively click on organic, natural search results, adding to the importance of using SEO techniques.

SEO companies can also handle social media marketing for you through a social medial reseller package. Tracking these accounts can be time consuming, and only about 30% of businesses actually respond to their fans and followers. But SEO social media experts can constantly monitor these accounts, upload content, share different links to your company, and increase your social media presence. With millions of people worldwide connected through social media, these accounts can help reach out to a larger clientele. For this reason, almost 95% of social medial marketers remain active on sites like Twitter or Facebook, and track the number of followers and fans.

With the popularity of smartphones and mobile devices, people are more connected and more informed than ever before, which creates real challenges for brick and mortar establishments. With a few clicks, a user can research and buy what they need without leaving the comfort of their own home, which is why your internet marketing strategy must be solid.

Investing in SEO could be the best way to generate the traffic you need to sustain your website’s success.

Written by admin. Posted in Outsource SEO, SEO Reseller, Seo tips

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