Use A Bold Online Marketing Campaign to Build a Stronger Presence on the Web

According to statistics, 70 percent of the links that search users click on are organic, and not sponsored. On top of that, three quarters of people who perform a search on the internet find what they need on the first search engine result page, or SERP, and do not bother going beyond it. In order to capitalize on this trend, businesses will need to utilize a web design that helps improve their rankings on SERPs. An internet marketing plan that features a new bold web design and search engine optimization can be very beneficial to growing businesses.

SEO increases the organic ranking of a website by improving its overall content visibility and quality. Although having a great web design is a good idea, that design will be relatively useless if it is not seen by lots of web users. So harnessing the power of search engines in order to increase visibility is a good idea for businesses who want to get the most out of their web design. By using the two together, they can increase their site traffic and, in turn, build a larger customer base that leads to an increase in sales and expansion.

In order to get the most out of a web design, businesses will need to make sure that it is seen by as many web users as possible. While Seo helps, they will also want to make sure that it is accessible to individuals who do their browsing while on the go. 64 percent of smartphone owners use their device to shop online. Busy schedules means that the best way for many individuals to check out great web designs is on the go, so businesses who do not optimize their web design to be accessed by mobile devices are missing out on a large number of potential customers.

Although a web design that features SEO and is optimized for mobile use will help a company increase its visibility to potential customers, using social media is the best way for them to enter into a dialogue. On average, businesses respond to less than a third of the feedback from their social media fans or followers. So those who have a strong social media presence might be able to set themselves apart from the competition. As a result, it is a great addition for businesses who will use more than just a web design to gain customers.